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Madrid-based Planet Events, the leading Latin concert and festival promoter in Spain, joins Live Nation as it aligns with Planet's former owner, media giant Prisa
By Jon Chapple on 06 Feb 2019
Live Nation has acquired a majority stake in Planet Events, the leading concert promoter of Latin artists in Spain.
Prisa – a major Spanish-language media conglomerate whose properties include El País, Spain’s newspaper of record, and Los40, its most popular radio station – retains a minority stake in Planet Events, and the two companies have established a “strategic union” that gives Live Nation Barcelona the “opportunity to reach new audiences in the region”, according to Live Nation.
Live Nation Barcelona, established in 2006, operates across Spain and Portugal, and has previously cooperated with Prisa/Planet on shows by Latin American artists Luis Miguel and Juanes (pictured), as well as Paul McCartney’s Madrid concert in 2016.
“We have worked with Live Nation Barcelona on some great shows and events in the past,” says Chen Castaño, general manager of Planet Events. “We now welcome the chance to strengthen our relationship and connect more Spanish and Latin artists with their fans.”
“We welcome the chance to strengthen our relationship and connect more Spanish and Latin artists with their fans”
Live Nation also has a presence in Barcelona through its joint venture with Barnaby Harrod and Elie Muñiz’s Mercury Wheels.
Pino Sagliocco, chairman of Live Nation Barcelona, comments: “The opportunity to combine Planet Event’s local expertise and Prisa’s vast audience network with Live Nation’s scale and resources is quite unique and aligns with our commitment to bring more Spanish and Latin music to fans around the world.”
Latin music is growing in popularity in both Spanish-speaking and non-hispanophone Europe, with new crossover styles and growing audience familiarity driving a vibrant new touring market. Live Nation, meanwhile, launched its own dedicated Live Nation Latin division for the US market in late 2017.
Planet Events has a varied roster of Latin tours, festivals (including Noches del Botánico and Fitur is Music) and industry events (Oro Viejo and the Los40 Music Awards). Following the acquisition, it remains based out of Prisa’s offices in Madrid.
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