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Grammy performances yield 480% sales gain for artists

Spike in sales for songs performed at 2019 Grammy Awards by Lady Gaga, Kacey Musgraves, Bradi Carlile, H.E.R. and Dolly Parton

By Anna Grace on 12 Feb 2019

Grammy Awards 2019 sales

Lady Gaga

image © proacguy1

Songs performed at Saturday’s 61st Grammy Awards by Lady Gaga, Kacey Musgraves, Bradi Carlile, H.E.R. and others, collectively contributed to a 480% increase in digital download sales, according to Nielsen Music.

The songs performed at the awards ceremony, including H.E.R.’s ‘Hard Place’ (up 102,000%), Kacey Musgraves’ ‘Rainbow’ (up 9,430%), Brandi Carlile’s ‘The Joke’ (up 2,771%) and Lady Gaga and Bradley Cooper’s ‘Shallow’ (up 229%), collectively sold 71,000 downloads on the day of the show, 12,000 more than on the day before the awards.

‘Shallow’, winner of best pop duo/ group performance, was the biggest seller of all Grammy-performed songs, selling 14,000 downloads on the day of the awards. The song lost out to Childish Gambino’s ‘This is America’ in the record of the year category, a win predicted by artificial intelligence platform, DataRobot.

Musgraves’ Golden Hour, winner of album of the year and best country album at the Grammys, also saw a vast increase in sales, selling over 3,000 copies on Saturday, up from less than 1,000.

Songs performed at the awards ceremony collectively sold 71,000 downloads on the day of the show, 12,000 more than the day before

Songs featuring in a Dolly Parton tribute performed by Musgraves, Katy Perry, Miley Cyrus and Parton herself, among others, also registered sales increases. The original Parton versions of the five songs performed in the medley sold 6,000 downloads collectively, up 718% in comparison to the previous day’s 1,000 downloads.

The sum includes Parton’s renditions of ‘Here You Come Again’, ‘Jolene’, ‘Red Shoes’ and ‘9 to 5’, along with her version of Neil Young’s ‘After the Gold Rush’.

This year’s Grammy Awards, held at Staples Center in Los Angeles, saw other notable performances from awards host Alicia Keys, Janelle Monae, Shawn Mendes, Cardi B, and St Vincent and Dua Lipa, winner of best new artist.

See the full list of winners at the Recording Academy website.


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