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Eventbrite expands into Asia with Singapore launch

The launch of a localised Eventbrite platform in Singapore, which takes the fight to established operator Sistic, is the US company’s first foray into Asia’s live market

By Anna Grace on 27 Feb 2019

Eventbrite expands into Asia

Phil Silverstone, general manager of Eventbrite Asia Pacific


US-based ticketing and event technology platform Eventbrite has announced its expansion into Asia, with the launch of a localised platform in Singapore – the company’s first in an Asian market.

The launch follows organic growth in the Asian market and the adoption of Eventbrite’s platform in the Asia Pacific region. Eventbrite says the localised platform will provide Singaporean event creators with solutions to help them create experiences and sell tickets, and include curated local content, native checkout and payment processing in Singapore dollars.

The launch of Eventbrite Singapore sees San Francisco-based Eventbrite, which launched on the New York Stock Exchange last year, bring its financial might to bear against incumbent market leader Sistic, which controls around 70% of the city-state’s entertainment ticket market, according to the International Ticketing Yearbook 2018.

With an entertainment-loving population of 5.8 million and one of the highest per-capita gross domestic products (GDP) in the world, Singapore has fast become an established touring stop, with acts such as the Weeknd, Dua Lipa, Harry Styles and Bruno Mars playing in 2018. Live Nation, the world’s largest concert promoter, expanded its presence in Singapore last month by acquiring local promoter One Production.

To date, the general Eventbrite platform has powered more than 90,000 events in Singapore. Singaporeans have used Eventbrite to transact 4.9 million tickets, with 17,000 Singaporean event creators signing up to the company’s platform.

“Singaporea is a market we view as strategic to Eventbrite’s long-term success in the Asia Pacific region”

“Singapore is a nation where live experiences are deeply woven into the cultural fabric. From its dynamic arts festivals to its world-famous food scene, there’s always something new and exciting to do in the Lion City; and it’s a market we view as strategic to Eventbrite’s long-term success in the Asia Pacific region,” says Phil Silverstone, general manager of Eventbrite Asia Pacific.

Research released today by Roy Morgan in conjunction with Eventbrite shows that 95% of Singaporeans attended an event in the past year, with 44% stating they intend to attend more events next year.

“We’ve been closely tracking the events market in Singapore and are excited about the quality and breadth of events taking place. Following strong organic growth of our platform in-market, we’re pleased to deliver a localised offering that will help Singaporean event creators be even more successful,” adds Silverstone.

Eventbrite is also expanding in Europe. The company recently opened its first Europe-based development centre in Madrid, after last year acquiring Spanish ticketing platform Ticketea.

 


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