The Dutch stadium is to be renamed after former Ajax player Johan Cruyff as of the start of the 2018–19 football season
Sign up for IQ Index
The latest industry news to your inbox.
The 11,500-cap. indoor arena, set to open in Munich's Olympiapark in 2021, will have a name chosen by the general public, naming sponsor SAP has revealed
By Jon Chapple on 19 Feb 2019
Continuing in the tradition of previous name-this-thing classics such as Boaty McBoatface and Gritsy Bitsy Teeny Weeny Yellow Anti-slip Machiney, a new indoor arena in Munich is inviting members of the public to submit their names for the venue ahead of its opening in 2021.
The 11,500-capacity arena, designed by Danish firm 3XN, will be located in Munich’s Olympic Park, and serve as home venue to two sports clubs, FC Bayern Basketball and ice-hockey team Munich Red Bulls. A social-media campaign, #NameGameOn – initiated by naming-rights partner SAP – will help chose its name, with representatives of Red Bull, FC Bayern Basketball and SAP whittling down the entries to a shortlist of favourites, and the winner then selected by public vote.
“In our role as the facility’s naming sponsor and technology and innovation partner, we believe it’s important that a venue in such a historic place as Munich’s Olympiapark has more than just another name,” comments Bernd Leukert, a member of SAP’s executive board.
“We’re looking forward to all their creative ideas”
“From the very beginning, we knew we wanted to get sports fans involved so they could identify with this multipurpose sports arena as well as possible. We’re looking forward to all their creative ideas.”
Name suggestions can be submitted at NameGameOn.com, with the winning entry receiving a personalised seat in the arena for its inaugural season.
Here’s hoping for another Fred Durst Society of the Humanities and Arts or Adolf Hitler School for Friendship and Tolerance.