fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Arena-y McArenaface: Name suggestions invited for new Munich venue

The 11,500-cap. indoor arena, set to open in Munich's Olympiapark in 2021, will have a name chosen by the general public, naming sponsor SAP has revealed

By Jon Chapple on 19 Feb 2019

New Munich arena, Olympiapark

3XN's rendering of the new arena


image © FCB Bayern Basketball

Continuing in the tradition of previous name-this-thing classics such as Boaty McBoatface and Gritsy Bitsy Teeny Weeny Yellow Anti-slip Machiney, a new indoor arena in Munich is inviting members of the public to submit their names for the venue ahead of its opening in 2021.

The 11,500-capacity arena, designed by Danish firm 3XN, will be located in Munich’s Olympic Park, and serve as home venue to two sports clubs, FC Bayern Basketball and ice-hockey team Munich Red Bulls. A social-media campaign, #NameGameOn – initiated by naming-rights partner SAP – will help chose its name, with representatives of Red Bull, FC Bayern Basketball and SAP whittling down the entries to a shortlist of favourites, and the winner then selected by public vote.

“In our role as the facility’s naming sponsor and technology and innovation partner, we believe it’s important that a venue in such a historic place as Munich’s Olympiapark has more than just another name,” comments Bernd Leukert, a member of SAP’s executive board.

“We’re looking forward to all their creative ideas”

“From the very beginning, we knew we wanted to get sports fans involved so they could identify with this multipurpose sports arena as well as possible. We’re looking forward to all their creative ideas.”

Name suggestions can be submitted at NameGameOn.com, with the winning entry receiving a personalised seat in the arena for its inaugural season.

Here’s hoping for another Fred Durst Society of the Humanities and Arts or Adolf Hitler School for Friendship and Tolerance.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free digest of essential live music industry news, via email or Messenger.

FOLLOW IQ

Leave a Reply

Your email address will not be published. Required fields are marked *