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The partnership strengthens AEG Presents’ regional presence in Atlanta, as the venue operator expands coverage and plans new venue in the US southeast
By Anna Grace on 22 Feb 2019
AEG Presents has announced a partnership with Georgia-based independent live music and concert promoter, Zero Mile Presents, expanding the venue operator’s presence through the southeast of the United States.
Independent promoter Zero Mile currently books and operates Atlanta venues Variety Playhouse (1,000-cap.) and Terminal West (625-cap.), as well as the Georgia Theatre (800-cap.) in Athens, Georgia.
The partnership with Zero Mile expands AEG Presents’ presence throughout the southeast, adding to the Bowery Presents’ coverage in Atlanta and Birmingham, as well as the AEG Presents Carolinas portfolio.
The partnered businesses will form a unified concert promotions company, working under the Zero Mile Presents banner and focusing on the states of Georgia, Alabama, North and South Carolina.
“Our relationship with AEG was getting strong enough to make it obvious that we should join forces and tackle this region together”
Zero Mile co-founder, Scott Orvold, will oversee the booking and growth of the new partnership, along with AEG Presents Carolinas’ Allen Corbett. The new team includes AEG Presents’ Chris McLane, The Bowery Presents’ Patrick Hill and Zero Mile’s Alan Sher, Walker Beard, and Trent Allison.
“As Zero Mile continued to grow, it became clear that adding a partner with extensive experience and reputability would be beneficial,” says Orvold. “Our relationship with AEG was getting strong enough to make it obvious that we should join forces and tackle this region together.”
AEG Presents and Zero Mile have also announced plans for the Eastern, a new 2,200-capacity venue based in Reynoldstown, Atlanta.
Mueller adds that, “Scott and the team at Zero Mile share AEG’s passion for finding great concert venues and producing amazing events for music fans. We are excited to break ground with them on a great new venue that is long overdue in Atlanta.”