HMV has recruited eight British independents, including Kendal Calling, Caught by the River Thames and Nile Rodgers's FOLD, to market its download service this summer
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Sean 'Jacksepticeye' McLoughlin, whose high-energy gaming videos have made him one of the world's most popular vloggers, joins WME's growing digital roster
By Jon Chapple on 31 Jan 2019
William Morris Endeavor (WME) has added to its growing roster of digital stars by signing popular YouTuber Jacksepticeye from its London office.
Irish-born, British-based Jacksepticeye, real name Sean McLoughlin, has more than 21 million YouTube subscribers (50th in the world), along with nearly 6m followers on Instagram and 5m on Twitter. McLoughlin is best known for his ‘Let’s Play’ gaming series and vlogs of his life, and has also embarked on a live career with his How Did We Get Here tour, which played mid-sized venues in Norway, Denmark, Sweden, the UK and the Republic of Ireland.
Representation by WME is for all areas, and sees McLoughlin join a digital roster that also includes internet personalities Joe Sugg, Andrea Russett and Jake Paul. He continues to be represented by manager Nicole Graboff and lawyers Ryan Pastorek and Adam Kaller.
All major Hollywood agencies, including WME, CAA, UTA and Paradigm, have rosters that include YouTubers and other digital ‘influencers’, and the trend has in the past few years crossed the Atlantic, thanks to the success of events including Summer in the City and the Meet and Greet Convention.
“The market is definitely getting bigger, and there’s no reason at all why this can’t be an arena-level headline business in the next three to five years,” WME London agent Alex Bewley told IQ in 2017. “Rather than just clicking a ‘like’ button on Facebook or subscribing to a YouTube channel, fans are increasingly buying tickets to see a show by their favourite creators.”
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