The UK event, which has been cashless for the past six years, is Weezevent's first UK festival partner
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Goddard, formerly of Global Festivals and Metropolis Music, aims to help the RFID company replicate its French success among UK festival organisers
By Jon Chapple on 10 Jan 2019
Olly Goddard, formerly head of ticketing, touring and festivals, at Broadwick Live/Global, has joined Weezevent as country manager for the UK.
Goddard will spearhead Weezevent’s push into the British market, as the French RFID/cashless payments provider continues to grow internationally. The company launched in the UK and Ireland in March 2017.
Prior to joining Global, where he oversaw the company’s portfolio 16 festivals, as well as the 5,000-capacity Printworks venue in London, Goddard spent nine years at promoter Metropolis Music, heading up ticketing strategy and working with artists including Coldplay, Eminem and Oasis.
Goddard’s experience will “bring the right insights to encourage the adoption of Weezevent’s solutions” in the UK market, according to the company.
He comments: “I am delighted to be joining Weezevent and look forward to working with this innovative company to help futureproof the UK festival scene. Cashless technology is emerging as a feature of everyday life, from paying for tube journeys to buying a sandwich, and its importance will only grow.
“I am looking forward to working with a wide variety of festivals in the UK to help them benefit from Weezevent’s system”
“With high turnovers amassed in relatively short periods of time, festivals can benefit greatly from a switch to cashless, and indeed a number of events have already done so. Our technology can improve the customer experience, save festivals time and money, and give organisers access to data-driven event management tools.
“Starting immediately, I am looking forward to working with a wide variety of festivals in the UK to help them benefit from Weezevent’s system to operate leaner, more dynamic events, replicating the success that we have already seen in France.”
Speaking to IQ last year for issue 80’s cashless payments feature, Weezevent CEO Pierre-Henri Deballon explained the company has provides cashless solutions to the vast majority of France’s largest music festivals, and is hoping to lead a similar cashless revolution in the UK.
Commenting on Goddard’s appointment, Weezevent’s EVP, Europe, Isabelle Chevallier, who joined from Intellitix last year, says: “I am very pleased to welcome a new talent to the Weezevent family. It is a key hire for the further growth of the company in the UK, and I’m convinced that Olly will manage to restore confidence in cashless among British festival organisers.”
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