The craft lager protecting grassroots music venues is seeking more partners, following tie-ups with ILMC and five Fightback Bristol venues
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The 31st International Live Music Conference “proud” to partner with lager supporting UK grassroots music venues
By Anna Grace on 24 Jan 2019
Fightback Lager has entered into a partnership with this year’s International Live Music Conference (ILMC). The craft lager will be available for thirsty attendees of ILMC 31, which takes place from 5 to 8 March.
Fightback Lager launched in December 2018 with a mission to support, protect and improve UK grassroots music venues. Music Venue Trust receives a donation from every pint sold of the 4.6% craft lager, which is brewed in Manchester’s ShinDigger brewery.
The partnership with ILMC marks an ambition to extend the Fightback campaign to a wider music industry audience. It is the latest addition to an increasing portfolio of industry supporters.
“Grassroots music venues are where great musicians start glittering careers, and too many of these venues are facing a fight to survive. Fightback Lager is an example of grassroots venues creating solutions from within the community,” says Richard Smith, activation director at the Fightback Brewing Company.
“ILMC is the perfect platform to reach an audience which understands the crucial need to support the future of live music”
“ILMC is the perfect platform to reach an audience which understands the crucial need to support the future of live music. Maybe beer is the answer!”
Gary Prosser, creative director of the Fightback Brewing Company, adds: “We see this as a great opportunity to showcase our new lager to the delegates of ILMC, to establish new relationships and create new business for our product in the live music sector.”
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