Everyone wants a piece of André

The celebrity violinist has once again made cinematic music event history, as André Rieu New Year’s Concert from Sydney grossed over US$4.6 million worldwide, achieving unprecedented growth in music event cinema.

The so-called King of Waltz enjoyed the biggest opening weekend recorded for a concert in the box office. Broadcast in cinemas worldwide, the concert grossed $4.6 million over the weekend, including $2.3 million in the UK alone.

Piece of Magic Entertainment (POM), a company co-founded by Rieu in July 2017, produced and distributed the concert. The show beat competition from other event cinema titles released in the last year, such as Coldplay – A Head Full of Dreams and Muse Drones World Tour, which grossed $3.5 million and $2.5 million respectively.

With the addition of several encore screenings, it is expected that André Rieu’s New Year Concert will surpass $5 million in global takings.

“Once again the figures prove André’s enduring success”

Rieu’s fiercest competition is himself. In 2016, his Maastricht show became the highest-grossing music concert of all time in the UK box office, taking £1.4 million. Rieu went on the beat this record two years on the trot. His 2018 release, Amore – My Tribute to Love, grossed £1.66 million in box offices in the UK and Republic of Ireland.

Since POM took over the distribution of Rieu’s cinema events in 2017, the artist has enjoyed rapid growth in established markets such as the UK (24%), as well as internationally, growing by 308% in Spain, 120% in Germany, 39% in Canada, and 23% in the Netherlands.

“Once again the figures prove André’s enduring success,” says POM co-founder and CEO Caspar Nadaud.

“We are especially proud of opening new markets and establishing steady growth across the world. Our aim is to continue this growth with André in cinemas.”

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