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At the Consumer Electronics Show, Sony Corp tooks the wraps off its new audio format, which will allow fans to relive live shows via immersive streaming audio
By Jon Chapple on 08 Jan 2019
Electronics giant Sony Corporation has unveiled 360 Reality Audio, a new 3D audio technology it promises is “so immersive that music fans will feel like they are front row or side stage at a concert”.
The launch, at the Consumer Electronics Show (CES) in Las Vegas yesterday (7 January), follows Sony’s joining forces with several Live Nation clubs and theatres to capture audio from concerts including the Wombats, Kodaline, AJR and Good Charlotte.
According to Sony, 360 Reality Audio produces a three-dimensional, spatial sound field “where the different sounds and musical elements can be projected a full 360 degrees”.
Fans will then be able access the audio content of the aforementioned artists, as well as more still to be announced, by selecting the ‘360 Reality Audio’ tracks on partner streaming platforms Deezer, nugs.net, Qobuz and Tidal.
According to Kodaline singer Steve Garrigan, “listening to our live concert through the new 3D technology is the closest I’ve ever come to actually being in the audience at a Kodaline show. It’s unlike anything I’ve ever experienced before.”
“360 Reality Audio will truly provide fans a lifelike live music experience long after the show has ended”
“Our 360 Reality Audio will make it possible for us to provide lovers of live music with a new and highly realistic music experience,” comments Kichiro Kurozumi, head of branding and product planning for Sony Video and Sound Products.
“We are very proud of this collaboration with Live Nation, the world leader in live entertainment, and Sony, a company that is working with creators and artists to pursue the frontiers of music capability.”
The Live Nation venues where the 360 Reality Audio content was captured are the Hollywood Palladium (5,000-cap.) in Los Angeles, House of Blues Chicago (1,800), Irving Plaza in New York (1,200), the Fillmore (2,500) in Philadelphia, the Masonic (3,481) in San Francisco and the Wiltern (1,850) in Los Angeles.
“We are always exploring innovative ways to extend the live music experience for fans and artists,” says Terri Liebler, vice-president of Live Nation Media and Sponsorships. “Sony’s new 360 Reality Audio will truly provide fans a lifelike live music experience long after the show has ended.”
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