fbpx
x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Canadian Live Music Association launches

The organisation formerly known as Music Canada Live has rebranded in its fifth year, with former exec director Erin Benjamin becoming CEO

By Jon Chapple on 11 Jan 2019

Erin Benjamin, Canadian Live Music Association

image © Music Canada Live

Canada’s national industry association, formerly known as Music Canada Live, has rebranded as the Canadian Live Music Association for 2019.

“This is an important milestone for our organisation,” explains Jesse Kumagai, chairman of the association’s board. “As Music Canada Live we were able to hit the ground running back in 2014, with great thanks to Music Canada for providing the support we needed to launch and grow as quickly as we did.

“Now, with over 200 members across the country and a clear mandate ahead of us, the time is right to establish our own distinct identity. Our new name and brand clearly reflect who we are and will strengthen our ability to advocate on behalf of our sector, our amazing members and deepen relationships with our many valued partners.”

In addition to the name change, Erin Benjamin, formerly Music Canada Live executive director, becomes president and CEO of the Canadian Live Music Association.

“We are helping to tell the story of live music in this country by championing the work of our members”

“We have achieved a remarkable amount of success in a very short time,” says Benjamin (pictured), “because live music is more important than ever, especially to artists. Our sector, in terms of Canadian music market revenues, is anticipating tremendous growth by 2021 and beyond.

“A robust association means a healthy industry. We are helping to tell the story of live music in this country by championing the work of our members, because when live music prospers, everybody benefits.”

The Canadian Live Music Association, formed as Music Canada Live in 2014, represents concert promoters, festivals, booking agencies, venues, clubs, arenas, performing arts centres, ticket agencies and other organisations and suppliers in Canada.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

$7.5m for music in BC Amplify BC will make available nearly US$6m to music businesses and artists in British Columbia, including supporting concerts and festivals to grow...music tourism
Venue Coalition reaches 70+ member arenas After a year of "significant growth", Jeff Apregan's venue consultancy is booking more shows than ever for its member venues in the US and Canada
‘The envy of the world’: How public fu... Financial support from local and federal government is a key part of Canada's live music success, says one of its most senior booking agents
Ontario drops proposed ticket transparency rules The province has abandoned its pledge to force ticket sellers to disclose the number of tickets available to the public following resistance from the...industry
India’s IPRS readmitted to Cisac after 2016 ... Following a period of Cisac-guided reforms, the Indian Performing Right Society has been welcomed back into the international fold