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The organisation formerly known as Music Canada Live has rebranded in its fifth year, with former exec director Erin Benjamin becoming CEO
By Jon Chapple on 11 Jan 2019
Canada’s national industry association, formerly known as Music Canada Live, has rebranded as the Canadian Live Music Association for 2019.
“This is an important milestone for our organisation,” explains Jesse Kumagai, chairman of the association’s board. “As Music Canada Live we were able to hit the ground running back in 2014, with great thanks to Music Canada for providing the support we needed to launch and grow as quickly as we did.
“Now, with over 200 members across the country and a clear mandate ahead of us, the time is right to establish our own distinct identity. Our new name and brand clearly reflect who we are and will strengthen our ability to advocate on behalf of our sector, our amazing members and deepen relationships with our many valued partners.”
In addition to the name change, Erin Benjamin, formerly Music Canada Live executive director, becomes president and CEO of the Canadian Live Music Association.
“We are helping to tell the story of live music in this country by championing the work of our members”
“We have achieved a remarkable amount of success in a very short time,” says Benjamin (pictured), “because live music is more important than ever, especially to artists. Our sector, in terms of Canadian music market revenues, is anticipating tremendous growth by 2021 and beyond.
“A robust association means a healthy industry. We are helping to tell the story of live music in this country by championing the work of our members, because when live music prospers, everybody benefits.”
The Canadian Live Music Association, formed as Music Canada Live in 2014, represents concert promoters, festivals, booking agencies, venues, clubs, arenas, performing arts centres, ticket agencies and other organisations and suppliers in Canada.
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