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Universal Music's merchandising arm has acquired Epic Rights, whose roster includes David Bowie, AC/DC, Britney Spears, Billy Joel and Madonna
By Jon Chapple on 22 Jan 2019
Universal-owned branding/merchandising company Bravado has acquired US rival Epic Rights, founded by music merch pioneer Dell Furano, for an undisclosed sum.
Epic Rights’ clients include David Bowie, Kiss, Billy Joel, Aerosmith, Def Leppard, AC/DC, Eric Clapton, Kevin Hart, Madonna, Celine Dion, Britney Spears and Woodstock Festival, among others.
Furano – who, alongside legendary promoter Bill Graham founded Winterland Productions, one of the first music merchandising companies, in the 1970s, before serving as CEO of Sony Signatures, Live Nation Merchandise and, finally, Epic Rights – will continue to lead the company and build merchandising opportunities for its roster.
“I look forward to expanding Epic’s roster and artist services in this next chapter”
“As the industry’s preeminent brand management company, we are constantly looking for ways to evolve our company while providing fans around the world with an ever-growing array of products and experiences,” says Mat Vlasic, CEO of Bravado. “I’m excited to work with Dell, a true icon in our industry, and expand the Bravado portfolio.”
“I have great respect for Mat and his teams at Bravado and Universal Music – they have taken product development, marketing and global distribution to an entirely new level,” adds Furano. “I’m very proud of all that we’ve achieved at Epic Rights, and look forward to expanding Epic’s roster and artist services in this next chapter.”
Bravado represents artists in more than 40 countries, providing services including sales, licensing, branding, marketing and ecommerce to clients including Justin Bieber, the Rolling Stones, Lady Gaga, Nicki Minaj, Adele, the 1975 and Sam Smith.
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