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Beatbox Entertainment becomes Down the Drain Concerts

After 14 years, Beatbox Entertainment is no more, with company founder Mads Sørensen becoming CEO of Down the Drain Concerts

By Jon Chapple on 23 Jan 2019

Down the Drain Group CEO Brian Nielsen

Down the Drain Group CEO Brian Nielsen

image © Down the Drain Holding ApS

Scandinavian concert and festival promoter Beatbox Entertainment has rebranded as Down the Drain Concerts, after its parent company, Down the Drain Group.

Aarhus, Denmark-based Down the Drain Group, which describes itself as the largest independent concert organiser in the Nordics, is behind festivals such as Haven, Tinderbox and Northside, the latter two it acquired from FKP Scorpio last April.

Copenhagen-based Down the Drain Concerts, which began life in 2005 as Beatbox Concerts, organises more than 200 shows annually, and has worked with artists including Arcade Fire, Radiohead, Ed Sheeran, Coldplay and Arctic Monkeys. Mads Sørensen, founder of Beatbox and now CEO of Down the Drain Concerts, joined Down the Drain Group last year.

Sørensen describes the merger as a “natural step for all of us”. “The year-round process of booking artists for festivals, and other concerts, hangs inseparably together,” he comments. “With a strong team of people with broad experience from both the festival industry and the touring industry, we can ensure optimal utilisation of the synergies of the merger.

“I am very proud that what started in 2011 as a booking collaboration now ends up in a joint company”

“I look forward to joining the management and helping to lift Down the Drain Group to the next level.”

“It has been a fantastic journey for us,” adds Down the Drain Group CEO Brian Nielsen. “Mads and his team have been one of the leading forces in the creation of Northside, Tinderbox, and Haven Festival. I am very proud that what started in 2011 as a booking collaboration now ends up in a joint company under the Down the Drain Group banner.

“Mads Sørensen is one of the most reputable and successful concert organisers both in Denmark and internationally, and, together with his fantastic team, Down the Drain Group is strongly geared to the future.”

Already announced shows for Down the Drain Concerts in 2019 include Shawn Mendes, Tenacious D and two sold-out Ed Sheeran open-air dates.


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