The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


US, UK and Japanese fans most willing to travel for live events

American fans lead the way in crossing international borders to attend a live show, according to StubHub's latest Year in Live Experiences report

By IQ on 06 Dec 2018

Ed Sheeran was 2018's most in-demand artist outside the US

Ed Sheeran was 2018's most in-demand artist outside the US

image © Kmeron

Americans, Britons and Japanese are most likely to travel internationally to see live entertainment, with fans from those countries ranking highest among the nearly 200,000 StubHub customers who crossed borders to see a show or event in 2018, according to new data from the leading ticket marketplace.

StubHub’s fourth annual Year in Live Experiences report also highlights the best-selling events and most sought-after artists, festivals, shows and sports teams, in a year when “more people than ever crossed borders to experience a live event”.

“The power of live experiences transcends languages and borders,” comments Sukhinder Singh Cassidy, president of StubHub. “This year, StubHub saw fans from 144 countries cross borders to travel to live events, indicating that shared experiences pull people together, even during challenging times.

“Shared experiences pull people together, even during challenging times”

“With nearly 200,000 StubHub customers crossing borders to attend over 30,000 events in 2018, it’s clear that people continue to love being with fellow fans, seeing their favourite artists or teams live.”

Ed Sheeran, BTS and Elton John were first, second and third, respectively, in the best-selling acts of 2018 (non-US) chart, while Bruce Springsteen and Taylor Swift led Sir Elton in the best-selling artists in the US.

Full top-tens include:

Countries most likely to cross borders for a live event
1. United States
2. United Kingdom
3. Japan
4. Canada
5. Mexico
6. Spain
7. Germany
8. Republic of Ireland
9. South Korea
10. France

Top 10 best-selling artists globally (non-US)

1. Ed Sheeran
2. BTS
3. Elton John
4. Foo Fighters
5. Paul McCartney
6. U2
7. Drake and Migos
8. Taylor Swift
9. The Rolling Stones
10. Eagles

Top 10 best-selling artists in the US
1. Bruce Springsteen
2. Taylor Swift
3. Elton John
4. Ed Sheeran
5. Justin Timberlake
6. Drake and Migos
7. Eagles
8. Bruno Mars
9. Pink
10. Billy Joel

Read the Year in Live Experiences 2018 in full here.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

BTS win Ticketmaster’s ticket of the year 20... The K-pop band are the most popular live attraction of this year, as voted for by Ticketmaster customers worldwide
Wall St veteran Greg Mrva named StubHub CFO Mrva, most recently MD of global internet banking for Goldman Sachs, will oversee StubHub's financial planning, as well as advising on future...acquisitions
Live Nation confident of record 2018 after best-ev... After making history in Q3 2018, CEO Michael Rapino says it'll likely be another record-breaking 12 months for Live Nation
StubHub trade secrets lawsuit rumbles on The lawsuit alleges StubHub and eBay were aware of – and encouraged – a plan to steal proprietary data, a claim strenuously denied by the leading...secondary ticketer
Edmania: Sheeran breaks records across Europe with... After last Thursday's huge onsale, leg 12 of Ed Sheeran's already history-making ÷ tour is smashing yet more records from Austria to Iceland