Ticketmaster ticket exchange goes live as Get Me In! closes

Ticketmaster has completed the process of closing its Seatwave and Get Me In! resale sites and launching its new price-capped ticket exchange.

In a decision welcomed by the broader industry, the company announced in August it was to shutter its dual European secondary ticketing platforms in favour of a price-capped system integrated into the main Ticketmaster site.

That system has now gone live, while both Get Me In! and Seatwave have officially closed (the former today and the latter last month).

“When fans next log into [their account], they’ll see some brand-new features,” explains the company in a blog post announcing the launch. “First up, fans now have the option to sell tickets directly on Ticketmaster with the click of a button.

“Fans now have the option to sell tickets directly on Ticketmaster with the click of a button”

“Fans simply hit ‘sell’ on the tickets they can no longer use, and they’ll be put in front of millions of others to buy and go to the show in their place. When tickets are resold, we’ll cancel them and send new, unique ones to the fan who has bought them. That ensures that all tickets on Ticketmaster are 100% verified and fans will have no concerns about getting in at the door.”

The new ticket exchange joins similar solutions by several Ticketmaster rivals, including See Tickets’ Fan-to-Fan, CTS Eventim’s FanSALE and AXS’s Marketplace in Europe, and the soon-to-launch Ticketek Marketplace in Australia.

“Everything we do is about making the fan experience better,” continues the TM statement. “These changes have been designed and built to make it easier for fans to get into the shows they love.”

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