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Liam Payne and MelodyVR celebrate virtual reality first

With Payne's show at Koko yesterday, MelodyVR successfully broadcast its first live concert in VR

By Jon Chapple on 20 Dec 2018

Payne performs at Koko on 19 December

Payne on stage in Koko on 19 December

image © Luke Dyson

MelodyVR last night livestreamed its first show live in virtual reality, with Liam Payne’s performance  at Koko in London broadcast to fans across the world.

The UK-based company’s first ‘Live in VR’ event, announced to huge anticipation earlier this month, saw the ex-One Direction star’s show broadcast in VR in real time via the MelodyVR app. The stream was in a “previously unseen quality for VR”, according to MelodyVR, and featured its ‘jump spot’ technology, which allows viewers to choose their own spot in the venue.

Last night Liam Payne took part in a groundbreaking Virtual Reality live broadcast, where his show at Koko, one of London’s most-loved music venues, was simultaneously broadcast in VR around all over the world, in real time.

“I’m thrilled by the positive response that MelodyVR has received for this event,” says Anthony Matchett, CEO of MelodyVR. “There are so many fans who can’t get close to the artists they love – and when they live on the other side of the world or can’t get into a show, we can put them on stage with the artist from anywhere in the world.

“Giving my fans the ability to see this concert from an angle no one ever sees it from is a really amazing thing”

“We look forward to working with Liam, as well as other artists throughout the next year and beyond, to continue to create and distribute revolutionary content.”

The Liam Payne ‘Live in VR’ event follows the creation of previous (non-live) VR experiences for artists including Post Malone, Bebe Rexha, the Chainsmokers and Payne’s 1D bandmate Niall Horan.

“There are a lot of places around the world I haven’t been to, and so many fans that haven’t seen me perform live and may never get the chance to without MelodyVR’s technology,” adds Payne. “Giving my fans the ability to see this concert from an angle no one ever sees it from is a really amazing thing. It’s better than having an all access pass – they’re right there on stage with me.”

The MelodyVR app is currently available in the UK, US, France, Germany, Sweden, the Netherlands, Switzerland, Austria and Belgium.


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