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TGE reveals conference themes for 2019

Education, music marketing and getting paid as well as played are the three daily strands for next year's the Great Escape Conference

By IQ on 03 Dec 2018

The Great Escape 2018

image © Victor Frankowski/TGE 2018

Following last week’s First Fifty artist announcement, the Great Escape (TGE) has announced the key themes for the 2019 conference, which takes place in Brighton, UK, from 8 to 11 May.

Australia has also been announced as lead country partner for the event, following the Netherlands this year and Switzerland in 2017.

The 2019 themes, with descriptions courtesy of TGE,  are:

  • Music Education: Building Bridges not Walls (Wednesday 8 May)
    The Great Escape Conference on music education in 2018 started a movement. In 2019 The Great Escape will regroup with new research and new ideas. How can music educators and the music business more closely align to ensure the future of the industry’s talent pipeline?
  • Digital Dollars: Getting Paid as well as Played (Thursday 9 May)
    Streaming is now the biggest and fastest-growing revenue stream for the record industry, but issues with the business model remain. The Great Escape Conference will track every dollar generated by the streaming services and explain where it ends up. And then ask: why is it so complicated?
  • Music Marketing: Make Sure People Give a Shit (Friday 9 May)
    Music marketing is changing fast. The influencers are changing. The messages are changing. Campaigns are getting longer. How do you keep up and cope when budgets remain the same? And how can marketers at labels and in the live music sector better collaborate?

Initial speakers will be announced in early 2019.

Rory Betts, CEO of organiser MAMA Festivals, comments: “We’re really proud to have a truly distinct conference programme at the Great Escape by ensuring that we have the time to dig deep into the key issues and trends of the day. When we put the focus on education in 2018, it really felt like we started a movement to more closely align music education with the music industry, so it’s great to be able to further that debate in 2019.

Meanwhile, I think we can all agree that for new artists, the big two challenges are getting noticed and getting paid – two things that will be at the fore with our full-day conferences on digital dollars and music marketing.”

All 2019 core conference sessions and networking events will take place at the Jury’s Inn Brighton Waterfront, the official delegate portal and hotel. Delegates passes are on sale now.


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