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Former commercial director Arnaud Averseng has been elevated to the top job at Fnac Darty's market-leading France Billet
By Jon Chapple on 12 Nov 2018
France Billet, France’s leading ticket seller and distributor, has promoted Arnaud Averseng to president.
Averseng joined France Billet, part of the Fnac Darty retail group, as commercial director last May. He succeeds Katia Hersard, who departed the company in early October.
According to Fnac Darty, as president Averseng “will support the development and diversification of Fnac Darty’s ticketing business, and will work to strengthen its cultural commercial offering in line with the group’s Confiance + strategic plan. He will also have the mission to strengthen the presence of France Billet on the national and international market.”
According to the International Ticketing Yearbook 2018, “as well as powering market leader Fnac Spectacles, France Billet acts as the white-label ticketing provider for Carrefour and Vente-privee”, giving it an overall marketshare of 45% (compared to 25% for Ticketmaster and 4% for Vivendi’s Digitick).
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