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With CMND/CTRL, ex-Download promoter Dave Bradley and Designsixtyfour's Andy Pritchard will offer a range of creative services to "heavy music" artists
By IQ on 16 Nov 2018
Dave Bradley, former co-promoter of Download Festival, and Andy Pritchard, founder of design studio Designsixtyfour, have launched a new creative agency, CMND/CTRL, to offer design, digital and event solutions to “the noisier end of the industry”.
The friends recently collaborated on the Heavy Music Awards, which celebrated its second year at Koko in London in August.
Pritchard, who has run Designsixtyfour since 2012 and worked on projects for acts including Muse, Slipknot, Kanye West, Craig David and Bring Me the Horizon, says: “It’s a privilege to work in this industry and we have both been lucky enough to build our careers within it.
“I think it’s our dedication to and understanding of heavy music that helps us produce campaigns that are effective and help to tell the artist’s story the right way.”
“We’re not here to reinvent the wheel – we just believe in working hard to make a really great wheel”
Speaking on the launch of CMND/CTRL, Bradley – who co-promoted Live Nation’s Download until 2017, alongside national tours for the likes of Ghost, Gojira, Architects and WWE – comments: “Andy and I have had ambitions for a long time to team up and use our combined talents to offer clients across music and entertainment a company that is as passionate about their artists and clients as they are.”
He adds: “Heavy music doesn’t stand still – it’s built on passion and innovation. We are learning constantly, engaging with different demographics to find out what can work in other spaces and seeing what can translate to our own brand of music marketing, and to our clients’ needs.
“We’re not here to reinvent the wheel – we just believe in working hard to make a really great wheel.”
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