This beer saves venues: Fightback Lager launches

This month sees the launch of the Fightback Brewing Company, whose Fightback Lager aims to raise funds for UK grassroots music venues.

Every pint sold of the beer, a 4.6% craft lager brewed by Manchester’s ShinDigger brewery, will go to Music Venue Trust. It launched on Friday in venues participating in the Fightback Manchester festival (16 to 30 November), and will begin rolling out across venues UK-wide from December 2018.

Richard Smith, director of the Fightback Brewing Company, says: “We’ve been blown away by the enthusiasm for a beer that financially helps the sector. It made sense to all of us to create something that reflects the independent spirit of the grassroots music venue community.”

“Every penny donated to Music Venue Trust by Fightback beer goes directly to supporting a music venue in trouble”

Mark Davyd, CEO of Music Venue Trust, adds: “We are delighted that more and more companies and organisations are emerging with great concepts that can support the network of grassroots music venues to survive and hopefully thrive. Every penny donated to Music Venue Trust by Fightback beer goes directly to supporting a music venue in trouble, facing challenges or under threat of closure.“

“Fightback Lager is a natural addition to our Fightback regional events we have planned for the next year,” adds Gary Prosser who runs the Fightback events. “Any cause that can raise much needed funds to help our grassroots music venues is very welcome indeed.”

Venues can register their interest in Fightback Lager at fightbacklager.com.

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