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TodayTix launches event production arm, TodayTix Presents

TodayTix Presents will initially produce 12 shows annually for the "new, younger demographic" of theatregoers buying its tickets

By IQ on 29 Oct 2018

Brian Fenty, TodayTix

image © TodayTix

Last-minute theatre ticketing platform TodayTix has announced plans to move beyond “simply processing ticket orders into producing live experiences audiences want most” with the launch of a new event production division, TodayTix Presents.

TodayTix, co-founded by former Broadway producers Brian Fenty and Merritt Baer, launched in New York in 2013 and is now also active in London, Chicago, San Francisco, Los Angeles, Washington DC, Boston, Connecticut, Philadelphia, Seattle, Toronto, Dallas/Fort Worth, Houston (Texas) and the Berkshires (Massachusetts). Its partners include more than 450 venues and institutions globally, for whom it sells last-minute tickets to theatrical shows, musicals, comedy shows, concert, operas and dance events.

“When we launched TodayTix in 2013, our mission was to unlock access to theatre and the arts by introducing a simple way to buy and sell tickets,” says CEO Fenty (pictured). “Today, we serve more than 4.6 million customers globally, where more than two-thirds of our customers see multiple shows a year.

TodayTix Presents initially aims to produce three events each quarter across 13 cities

“As we ushered a new, younger demographic into this world over the past five years, we studied their behaviour and solicited their feedback to understand the types of experiences they crave most, which is the driving creative force behind the productions you’ll see from TodayTix Presents.”

TodayTix Presents initially aims to produce three events each quarter across the 13 cities in which it’s active. Its first production was in September 2018, in the form of a sold-out concert with Broadway performers including Darren Criss, Matthew Morrison, and Ariana DeBose, featuring the music of Madonna, Katy Perry, the Beatles and more.

The next TodayTix Presents event will be held in early November in New York city.


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