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Ricoh Arena names AXS ticketing partner

The AEG-aligned platform will ticket Wasps games at the Coventry stadium, as well as concerts, exhibitions and other live events

By IQ on 11 Oct 2018

Ricoh Arena, Coventry

image © Ricoh Arena

AXS has agreed a four-year deal to become exclusive ticketing partner of UK rugby club Wasps and its home ground, Ricoh Arena.

With immediate effect, AXS will ticket Wasps games at the 32,609-seat Coventry stadium, as well as Wasps Netball and concerts, exhibitions and other live events.

AXS, partially owned by AEG, will provide Wasps with AXS Mobile ID, its identity-based digital ticketing platform, allowing fans to buy tickets and enter the stadium using their mobile devices for the first time; Fan Account, a portal that allows ticket purchasers to create a friends and family group; and Fansight, which displays seatmaps of the stadium in high-definition virtual reality.

“This partnership with Wasps is a major landmark as we move to expand our fan-friendly ticketing experience to more venues in the UK”

“This partnership with Wasps is a major landmark as we move to expand our fan-friendly ticketing experience to more venues in the UK,” says AXS senior vice-president and managing director for Europe, Rob Byrne. “AXS technology puts the fans back at the centre of the experience – where they should be.”

Upcoming concerts at Ricoh Arena include Stepback 90s (Peter Andre, Vengaboys, Five) on 13 October, Stepback 80s (Bananarama, ABC, Tony Hadley) on 22 December and next June’s Soundscape Weekender.

 


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