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Live Nation announces first venues in S. Korea at Project Inspire

LN will handle booking duties for Inspire Super Arena and an outdoor performance area at Mohegan Gaming's upcoming Incheon mega-resort

By Jon Chapple on 11 Oct 2018

Project Inspire, Incheon, South Korea

Project Inspire is projected to open in 2021

Live Nation has signed a multi-year partnership with Mohegan Gaming and Entertainment (MGE) to book talent for Project Inspire, a new entertainment resort currently in development in Incheon, South Korea.

Projected to open in 2021, the US$5bn development will include a three-tower luxury hotel and shopping, gambling and entertainment amenities, including a 15,000-seat indoor arena, the Inspire Super Arena, and an outdoor performance space. MGE – an extension of the Mohegan Indian tribe of Connecticut – and Live Nation are already partners on Mohegan Sun Arena (10,000-cap.), part of the Mohegan Sun casion in Uncas, Connecticut.

“Mohegan Gaming and Entertainment and Live Nation have been long-time partners in creating one of the most successful arena venues in the world for its size, the Mohegan Sun Arena in Uncasville, Connecticut,” says Mario Kontomerkos, MGE’s CEO.

“Now, we are partnering again to do the same, only this time it will be at the Inspire Super Arena at the Incheon International Airport, right in the heart of the burgeoning northern Asian entertainment market. The move further solidifies MGE’s position as the premier global gaming and entertainment resort developer and operator.”

“Touring throughout north Asia has grown significantly over the last few years, and the addition of Inspire Super Arena can only enhance that growth”

“This is an exciting time for our industry in northern Asia, [and] our exclusive partnership with Live Nation Asia will further expand Mohegan Gaming & Entertainment into the global entertainment market,” adds MGE senior vice-president, sports and entertainment, Tom Cantone. “In partnership with Live Nation, our Inspire property is guaranteed to be the number-one destination for guests and fans to embrace our incredible shows and must-see concerts.”

“We have been thrilled by the success of what Live Nation and Mohegan Gaming and Entertainment have built together through the Mohegan Sun Arena in Uncasville and are excited to continue this partnership through Project Inspire,” comments Alan Ridgeway, Live Nation’s president, international and emerging markets.

“Touring throughout northern Asia has grown significantly over the last few years, and the addition of the Inspire Super Arena can only continue to enhance that growth.”

Live Nation has booked the Mohegan Sun Arena since 2001, delivering more than 1,100 performances over the past 17 years.


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