The second edition of ITY – the world's most comprehensive guide to the international ticketing business – is now available as a free digital resource
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ITY, the go-to ticketing resource for anyone working in live entertainment globally, is back – and it's bigger and better than ever
By IQ on 23 Oct 2018
The International Ticketing Yearbook 2018, the latest update to the live industry’s ticketing bible, is now available to read as a free online resource.
ITY 2018 – the print issue of which will mail with IQ 80 – once again offers a mix of features highlighting trends in ticketing technology, including paperless ticketing, technological solutions to ticket touting and industry wide innovation, and comprehensive profiles of 44 key global markets, cementing its status as an invaluable resource for anyone working in live entertainment.
For the first time, ITY’s country profiles also contain figures for the value of live music ticket sales in each market, along with a projection for 2022, drawing on research by PwC.
From booming China to struggling Greece; resale-conflicted Ireland to mobile-addicted Chile; paper hold-out Italy to rapidly digitising Brazil; and boycott-hit Israel to politically turbulent Turkey, the global live entertainment ticketing business remains as dynamic and fascinating as ever – and ITY 2018 is your in-depth guide to all the latest developments.
“Reading through this year’s country profiles, there are two main trends that seem to occur again and again: consolidation and fragmentation,” explains IQ/ITY editor Gordon Masson.
“The strategic importance of ticketing to live entertainment continues to be of primary importance and focus”
“Consolidation: the big aggregators are getting bigger (Live Nation, CTS Eventim, TEG Live, BookMyShow) and new private-equity entrants are taking notice of the ticketing business like never before, perhaps because continuing mergers and acquisitions offer them guaranteed returns.
“Fragmentation: As always in ITY, there are numerous newbies aiming to disrupt the business with new technologies and services. In the US, biometrics and ID-ticketing are a major topic of debate, while direct-to-fan solutions, dynamic pricing, mobile-only, ticket bundling, resale and white-label B2B systems not only dominate ticketing conferences, but increasingly make up the majority of the trade stands too.
“As the reach of advance ticket retail spreads internationally, and across genre – music, cinema, performing arts, sports, theatre – the strategic importance of ticketing to live entertainment continues to be of primary importance and focus.”
The print edition of the International Ticketing Yearbook is free to subscribers of IQ Magazine (subscribe here), and will be distributed at events including Eurosonic Noorderslag in the Netherlands, Moscow Ticketing Forum in Russia, Ticket Summit and Intix in the US, LatAm in Chile and Forum de la Billetterie in France over the next 12 months.
Read the digital edition of ITY 2018 below:
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