The Dubai-based promoter has added the long-running festival to its stable of live events, which also includes RedFestDB, Blended and DXBLaughs
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Alda, the Amsterdam-based company behind leading EDM events including AMF, New Horizons and more, has partnered with Pasquale Rotella's Insomniac
By IQ on 17 Oct 2018
Insomniac, the US promoter behind dance music festival powerhouse Electric Daisy Carnival (EDC), has closed a deal to acquire a 50% stake in Dutch rival Alda Events.
Majority Live Nation-owned Insomniac has produced more than 2,000 events since 1993, including EDCs in North America, Japan, China and Mexico and Nocturnal Wonderland, the US’s longest-running EDM event. Amsterdam-based Alda, meanwhile, is behind events including A State of Trance in Utrecht, New Horizons in Germany (a JV with CTS Eventim) and Amsterdam Music Festival, the Netherlands’ largest indoor music festival.
The acquisition, terms of which were not disclosed, will see the two companies “expand the dance music scene to a broader international audience, bringing their brands around the globe and expanding their footprint in Europe, Asia and the United States”, according to Insomniac.
Alda will continue to operate as an independent company under co-founders Allan Hardenberg and David Lewis.
“We’ve wanted to work together for quite some time, so this partnership feels very natural”
“Allan, David and the entire Alda team are first-class event producers, and friends I’ve known for many years,” says Insomniac founder and CEO Pasquale Rotella. “We’ve wanted to work together for quite some time, so this partnership feels very natural.
“By aligning our businesses we can bring the world-class experiences that both Insomniac and Alda are known for to the US and exciting new places around the world.”
Adds Alda CEO Hardenberg: “We are thrilled to enter into this partnership with the Insomniac family. Pasquale and his team are true innovators when it comes to creating and executing festivals and music events. It has been our goal to provide dance lovers with high quality musical experiences, and Pasquale encourages this vision.”
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