Eventbrite signs YouTube for in-video gig listings

YouTube has become Eventbrite’s first video distribution partner, in a deal that will see concert dates from Eventbrite partners listed next to YouTube videos of the artist in question.

Similar to the ticketing platform’s partnership with Facebook, the YouTube integration goes live in the US first, with other markets following at a later date. As of today (18 October), Eventbrite’s US partner venues and festivals (the majority of which it inherited from Ticketfly) will be eligible for listing next to videos on artists’ official channels, both on desktop and in the YouTube app.

This turns the area underneath the video into an ‘on tour’ section, which shows concerts geographically closest to the user, as can be seen in this handy gif. A ‘tickets’ button then directs to an Eventbrite purchase page.

Other Eventbrite integrations include Instagram, Spotify, Twickets, Bandsintown and Songkick.

“Together with YouTube, we’re excited to leverage the power of video discovery to help our clients drive ticket sales”

“Over a million artists use YouTube to share their talents with the world, and this new integration brings those artists together with some of North America’s top independent clubs, venues and festivals,” reads an Eventbrite statement, “whether it’s New England’s indie pop duo Tune-Yards playing the Knockdown Center in Queens, NY, or indie act of Montreal performing a string of shows at awesome independent venues across the US, including Neumos in Seattle.

“YouTube is an incredible place for potential fans to discover emerging artists and musicians that are unique, edgy and pushing creative boundaries. For example, YouTube’s Artist on the Rise programme features new music videos from emerging music artists weekly – an initiative we feel equally passionate about, as these are often the acts that perform on the stages of the independent live venues and promoters we partner with.

“We’re proud to form partnerships that play a part in bringing artists, fans and promoters together online, and to support connections built offline through live shows. YouTube joins a suite of over 50 distribution partners that helped the promoters, event managers producers, and creators that chose Eventbrite as their ticketing and event technology partner to reach wider audiences. And now, together with YouTube, we’re excited to leverage the power of video discovery to help our clients drive ticket sales, support artists that play their venues and give fans the kinds of live music experiences they’ll never forget.”

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