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Ed Sheeran's ÷ world tour looks set to take the crown for the biggest of 2018, having sold more than 4.3 tickets in the first nine months of the year
By IQ on 09 Oct 2018
As expected, the touring juggernaut that is Ed Sheeran’s ÷ (Divide) continues to be the preeminent tour of 2018, having shifted more than 4.3 million tickets since the start of the year.
That’s according to Pollstar’s third-quarter top 100 tours chart, which sees Sheeran having sold nearly 2m more tickets than his nearest rival, Taylor Swift (Reputation), and close to 2.5m more than third-placed Beyoncé and Jay-Z (OTR II).
Sheeran, who was similarly on top in Q2, smashed several records across Europe last week after going on sale 12th leg of the ÷ tour, which will see him play a run of European festivals, parks, stadia and other open-air venues from May to August 2019.
“We are selling out everywhere and it’s only the beginning”
“We are humbled by the continuing success of the tour,” Sheeran’s manager, Stuart Camp, tells Pollstar. “We always set out to get to play to as many people – in as many parts of the world – that wanted to see us. The run has been a testament to Ed’s broad appeal and the hard work of all our partners worldwide – be it the promoters, labels and, of course, our touring crew who are second to none.”
Louis Messina, CEO of Sheeran’s North American promoter, Messina Touring Group, adds: “Ed just amazes me night after night. For me seeing him grow into one of the biggest stars in the world is heartwarming.
“We are selling out everywhere and it’s only the beginning. I’m honoured to work for Ed.”
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