Ticketmaster’s Universe to launch in the Netherlands

Ticketmaster-owned self-service ticketing platform Universe will be introduced to the Dutch market early next year.

Canadian-born Universe (formerly Uniiverse) was acquired by Live Nation/Ticketmaster in 2015, and opened its first European office, in London, the following year.

It will make its Dutch debut with conference/showcase festival Eurosonic Noorderslag (ESNS), which returns to Groningen with focus countries Slovakia and the Czech Republic from 16 to 19 January 2019.

ESNS managing director Dago Houben comments: “Ticketmaster has been providing ticketing for for Eurosonic Noorderslag for decades. With the switch to Universe, it will be possible to combine the registrations for the industry delegates with tickets for the festival visitors in one database and CRM.

“We taking an enormous step forward in service for both the visitors to the conference and to the festivalgoers.”

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