The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Ticketmaster’s Universe to launch in the Netherlands

The DIY ticketing/event management platform will touch down in the Netherlands for the first time at Eurosonic Noorderslag next January

By IQ on 13 Sep 2018

Universe will power ticketing for ESNS 2019 – a first for a Dutch event

Universe will power ticketing for ESNS 2019 – a first for a Dutch event

image © Jorn Baars/Eurosonic Noorderslag 2018

Ticketmaster-owned self-service ticketing platform Universe will be introduced to the Dutch market early next year.

Canadian-born Universe (formerly Uniiverse) was acquired by Live Nation/Ticketmaster in 2015, and opened its first European office, in London, the following year.

It will make its Dutch debut with conference/showcase festival Eurosonic Noorderslag (ESNS), which returns to Groningen with focus countries Slovakia and the Czech Republic from 16 to 19 January 2019.

ESNS managing director Dago Houben comments: “Ticketmaster has been providing ticketing for for Eurosonic Noorderslag for decades. With the switch to Universe, it will be possible to combine the registrations for the industry delegates with tickets for the festival visitors in one database and CRM.

“We taking an enormous step forward in service for both the visitors to the conference and to the festivalgoers.”


Get more stories like this in your inbox by signing up for IQ Index, IQ‘s free email digest of essential live music industry news.

More news

Ridiculous lawsuit of the week: TM sued over Hamil... After buying tickets for the wrong date, a Houston lawyer is taking Ticketmaster to court, alleging breach of contract
GUTS Tickets: Use dynamic pricing to raise funds f... With dynamically priced 'slow' ticketing taking off in live music, Holland's GUTS says the extra revenue generated could be put towards good causes
Ticketscript founder Frans Jonker out at Eventbrit... Former European GM Jonker has left Eventbrite just under two years after it acquired Ticketscript, the company he co-founded in 2006
Viberate adds CTS Eventim to ticket sales partners Eventim joins TM, Eventbrite and Skiddle as ticketing partners of the Slovenian start-up, which connects artists, venues, promoters and agents using...the blockchain
Ticketmaster buys into blockchain with Upgraded ac... The global market leader has acquired Bay Area start-up Upgraded, in the clearest indication yet that the live industry is bullish on blockchain's...potential