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New artist booker role will seek to acquire talent for a range of major live music events
By Gordon Masson on 17 Sep 2018
Music+Sport, the company behind ‘Jockey Club Live’ – the successful joint venture with Jockey Club Racecourses, as well as several successful partnerships with other major sporting venues – has announced a major new addition to their executive team.
P-C Rae, who is best known for his work as an artist booker for a diverse portfolio of events around the world, including festivals such as Slottsfjell in Norway and SXSW in Austin, Texas, has joined the Music+Sport team as Artist Booker with responsibility for overseeing and acquiring talent for the company’s wide range of live music events at sporting venues.
The partnership between Music+Sport and The Jockey Club was established in 2013 to increase the popularity and commercial success of live music events at the 15 Jockey Club owned racecourses around the UK.
In 2015, the company expanded its portfolio and has a number of rugby partnerships in place while actively looking at promoting similar shows at a range of other sporting events moving forward.
“I am relishing the opportunity to help them secure the right artists for their shows moving forward.”
P-C Rae says, “I’ve enjoyed watching the emergence of Music+Sport as a major player in the UK live music market over the last four years. They have come a long way in a short space of time and have done an amazing job bringing sporting and music audiences together. They know what they are doing and they have a very clear vision of what they want, so I am relishing the opportunity to help them secure the right artists for their shows moving forward.”
Andrew Wilkinson, CEO of Music+Sport adds, “Bringing someone with the experience and expertise of P-C Rae on board to oversee our Artist Booking is a fantastic coup for Music+Sport and puts us in a really strong position as we start thinking about our 2019 programme of events.”
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