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600+ festival professionals confirmed for sold-out IFF 2018

The fourth edition of the International Festival Forum has sold out with a fortnight to go, with more than 600 festivals and agents planning to attend

By IQ on 12 Sep 2018

UTA-repped Swmrs perform at IFF 2017

UTA-repped Swmrs perform at IFF 2017

image © Martin Hughes/M3H Creative

The International Festival Forum (IFF) has sold out for the fourth consecutive year, with more than 600 major international festivals and booking agents confirmed to attend the 2018 event.

The invitation-only event takes place in Camden, north London, on 25–27 September. Alongside a keynote interview with Coda’s Alex Hardee, conference topics range from festival curation and an exploration of generational viewpoints in the business to gender, non-music entertainment and new events.

IFF’s agency partners, meanwhile, will collectively showcase more than 30 future festival headliners, with performers including Tokio Myers (Coda), Sorry (Primary), Cleopatrick (UTA), Lotto Boyzz (Coda) and Soak (ATC Live).

“IFF has rapidly become an essential shop window for European festivals that are planning their bookings for the year to come,” says UTA agent Greg Lowe.

“IFF is the organic answer to an industry need”

“Relaxed, informal and practical, it’s the live community at work.”

Event co-founder Ruud Berends adds: “As a unique platform between buyers and sellers within the international festival business, IFF is the organic answer to an industry need.”

Agency partners on IFF 2018 include CAA, Coda, Primary Talent, X-ray Touring, United Talent Agency, ITB, ATC Live, MN2S and Pitch & Smith, while event supporters from across the festival business include Ticketmaster, Eventbrite, Festicket, Showsec, Weezevent and the UK’s Department for International Trade (DIT).

Full event information is online at www.iff.rocks.


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