x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

GUTS powers largest-ever blockchain ticket sale

Some 50,000 tickets for Jochem Myer's 2019 Carré Theatre run will be sold via blockchain, as the technology finds greater industry adoption

By Jon Chapple on 03 Sep 2018

Jochem Myjer

image © Anne Reitsma

All 50,000 tickets for Jochem Myjer’s upcoming 36-night run at Amsterdam’s Royal Theatre Carré will be sold via GUTS Tickets, in what the blockchain ticketing platform is calling the “largest ticket sale on the blockchain to date”.

Myjer (pictured), one of the Netherlands’ most popular comedians, brings his Adem in, adem uit (Breathe in, breathe out) tour to the 1,756-capacity Carré Theatre from January to May 2019. Tickets for all shows will be sold exclusively through GUTS Tickets, marking the official launch of its GET Protocol solution following last year’s trial at mini-festival Here Comes the Summer.

Described as a “fraud- and scalping-proof ecosystem”, the GET Protocol allows event organisers to track their tickets at all times, with all transactions registered transparently with blockchain technology. These ‘smart tickets’ are unable to be duplicated or sold for a price other than the one set by the issuer.

Amsterdam-based GUTS has previously with Myjer previously, earlier this year selling some 18,000 tickets for nine venues within two hours.

GUTS Tickets partners include event promoter Modestus and theatre production company Hekwek, while Martin Garrix’s manager, Watse de Jong, and ITB agent Chris Payne are advisors.

Other ticketing platforms building their infrastructure on blockchain – a distributed ledger which permanently stores all transactions, used by cryptocurrencies such as Bitcoin – include AventusBlockparty, Tari, BitTicket/Citizen Ticket, China’s Baidu and Russia’s Crypto.tickets, which last winter sold digital tickets for Kraftwerk at the Kremlin.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

GUTS Tickets raises $2.5m+ in ICO presale The blockchain-based ticketing protocol aims to raise a further $17m when its initial coin offering (ICO) officially commences next month
Blockchain ticketers welcome Ticketmaster’s ... TM's acquisition of Upgraded is good news for the business – and should drive adoption of blockchain technology, say existing players in the...crypto-ticketing space
Viberate adds CTS Eventim to ticket sales partners Eventim joins TM, Eventbrite and Skiddle as ticketing partners of the Slovenian start-up, which connects artists, venues, promoters and agents using...the blockchain
Ticketmaster buys into blockchain with Upgraded ac... The global market leader has acquired Bay Area start-up Upgraded, in the clearest indication yet that the live industry is bullish on blockchain's...potential
Tech the key to controlling touting, finds second ... Economist Prof. Michael Waterson has penned a second review of the UK ticket market, this time looking at technological solutions to make ticketing...more consumer friendly