fbpx

PROFILE

MY SUBSCRIPTION

LOGOUT

x

The latest industry news to your inbox.

    

I'd like to hear about marketing opportunities

    

I accept IQ Magazine's Terms and Conditions and Privacy Policy

news

Eventim partners with new ‘Mamma Mia! The Party’

Building on from its success in Stockholm, Mamma Mia! The Party will hit London's O2 in late spring 2019, with Eventim as its exclusive ticketing partner

By Molly Long on 03 Sep 2018

Mamma Mia! The Party co-producer Björn Ulvaeus

Mamma Mia! The Party co-producer Björn Ulvaeus


image © CTS Eventim

Following on from three sold-out years in Stockholm, Mamma Mia! The Party will launch at London’s O2 next spring, with CTS Eventim as its exclusive ticketing partner.

The show first launched in the Swedish capital in 2016, a co-production between Björn Ulvaeus, former Abba member, and Ingrid Sutej, a veteran European live music and entertainment producer. Speaking about the show’s new home in London, Ulvaeus says, “We believe bringing Mamma Mia! The Party to The O2 will add to this already vibrant cultural destination and provide the perfect location for our exciting new show.

“[The show] has been created to let guests continue enjoying the party and enjoy being part of the show themselves.”

Set to the sounds of Abba, the show will transform one of the O2’s venues into a “wonderfully exotic Greek taverna,” telling the story of its landlord Nikos and his family. Alongside theatre and music, the 500-capacity show will serve guests a three-course Mediterranean meal.

“We want to do our part to ensure that as many visitors as possible will enjoy the timeless and joyful music of Abba”

Last week, Eventim was named as the show’s exclusive ticketing partner in the UK. Tickets will go on sale this autumn for next spring, with 200,000 being made available annually. On the exclusive partnership, Klaus-Peter Schulenberg, CEO of Eventim, comments: “I firmly believe that the show in London will seamlessly build on its overwhelming success in Stockholm.

“We want to do our part to ensure that as many visitors as possible will enjoy the timeless and joyful music of Abba.”

Mamma Mia! The Party adds to Eventim’s growing live entertainment portfolio, which has already helped the company achieve significant gains in the first half of 2018. Details of ticket pre-sales will be made available later this year, on the show’s official website.

 


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

FOLLOW IQ

Leave a Reply

Your email address will not be published. Required fields are marked *