Sign up for IQ Index
The latest industry news to your inbox.
The London-based promoter, which has worked with TM for more than a decade, has renewed its ticketing deal ahead of next month's highly anticipated Four Tet Brixton shows
By IQ on 14 Sep 2018
Independent UK promoter Eat Your Own Ears has re-signed with Ticketmaster, extending the ten-plus-year relationship between the two companies.
Upcoming projects for the partners include four 100% digital nights at O2 Academy Brixton with Four Tet, adding to a legacy that includes some of the earliest Death Grips shows, a series of Bill Callahan underplays and the XX’s record-breaking run at Brixton Academy last year.
Andrew Parsons, managing director of Ticketmaster UK, says: “Eat Your Own Ears is one of the UK’s most cutting-edge promoters, and my record collection would be much the poorer without the music they’ve introduced me to over the last decade. Their longstanding relationships with artists like the XX, Florence and the Machine, and Anna Calvi are testament to the respect they have garnered from the entire industry.
“We’re currently working together on a string of £5 Four Tet shows at O2 Academy Brixton – just another example of their innovative approach. We’re just excited about what they’ll come up with next.”
“It’s been an enjoyable journey working with Ticketmaster for so many years, and seeing Eat Your Own Ears grow”
Tom Baker, founder of Eat Your Own Ears, adds: “I very clearly remember sitting in the front room of a friend’s house in Blockley many, many years ago with my first-ever Apple laptop – I’d saved up by flyering jobs, door and rep work and, of course, a rather large credit card debt – and being excited to have set up my first-ever account with Ticketmaster. I can still now remember looking at the back end and learning how it all worked and being thrilled to be able to add more tickets to events, or get floods of anxiety when seeing shows that were not selling!
“So it’s been an enjoyable journey working with Ticketmaster for so many years, seeing Eat Your Own Ears grow and also working with Ticketmaster on Field Day, seeing the development of technology and not just being one man and his laptop…
“I look forward to developing the relationship and being part of new and innovative ways of ticketing to improve the audience experience and curb touting with the likes of the recent Verified Fan tickets we did for the four Brixton Academy Four Tet shows.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.