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With neither the O2 and Staples Center nor the Forum and Madison Square Garden now subject to a tying agreement, the AEG–MSG 'booking war' looks to be coming to an end
By IQ on 13 Sep 2018
The long-running ‘booking war’ between AEG and Madison Square Garden Company (MSG) looks to be approaching its conclusion, after Jay Marciano, chairman and CEO of AEG Presents, confirmed the company is no longer block booking its LA Staples Center and London O2 venues.
The two companies have been engaged in a tit-for-tat dispute since early 2017, with AEG instituting a booking policy that forces artists who want to perform at AEG’s European venues, particularly the 20,000-cap. O2 Arena, to also play Staples Center (21,000-cap.) rather than MSG’s LA Forum (17,500-cap.). MSG and Azoff MSG Entertainment, its joint venture with former Live Nation executive chairman Irving Azoff, similar tied Madison Square Garden in New York with the Forum in LA, with each party blaming the other for starting the ‘war’.
Recent developments include MSG-allied Live Nation lodging a complaint with the UK’s Competition and Markets Authority over the O2–Staples Center arrangement, which was dismissed by the CMA last December, and, in March, Ozzy and Sharon Obsnourne suing AEG, alleging that forcing artists to play both venues is an “explicit”, “brazen” violation of US competition law.
Announcing the end of the block-booking policy, Marciano tells Variety it is no longer necessary now that MSG has ended its own tying arrangement.
“I applaud Jay Marciano and AEG’s decision to put artists first”
“Going forward, promoters for artists who want to play the O2 will no longer to be required to commit to playing Staples,” he says.
“We would only require that commitment if we had reason to believe that artists were being somehow pressured to play the Forum in order to have access to the Garden. But we’ve had a lot of feedback from artists and agents and managers that they’re no longer [feeling pressured to do so].
“We’re pleased that this is the end result.”
Azoff welcomes the news, while also praising the Osbournes for their legal action. “It’s a great day for artists when those of us that make a living serving them recognise that artists should have the right to their own decisions, especially regarding choice of venues to play,” he says in a statement. “I applaud Jay Marciano and AEG’s decision to put artists first, and of course thanks to Ozzy and Sharon for standing up for everyone.”
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