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Partnership delivers single source for all standard and resale tickets for 30 AEG venues and sports franchises across the US
By Gordon Masson on 18 Sep 2018
AEG has appointed AXS as its official North American resale ticketing partner for sports franchises and select venues owned or operated by the organisation.
Powered by AXS’ Mobile ID, a digital ticket technology, and FanSight, a purchase experience that includes both standard and resale tickets on one platform, AEG says it can now provide fans a single source for guaranteed authentic tickets for 30 of its American venues.
“AEG is always looking to deliver the best experience for fans and we needed a partner that both understands the complexities of the ticketing marketplace and has the technology to remove friction from the ticketing process,” says Dan Beckerman, CEO of AEG. “AXS’ patented Mobile ID technology and the FanSight unified marketplace was the obvious solution to streamline the entire experience of buying, selling and managing tickets for fans and our venues.”
“Our continued investment in technology and a superior consumer experience has put us in a position to expand our partnership with AEG.”
Through the partnership, AXS becomes the official resale ticketing provider for multiple AEG facilities such as STAPLES Center (Los Angeles), PlayStation Theater (New York), Target Center (Minneapolis), and Sprint Center (Kansas City), Fiddler’s Green Amphitheatre (Denver), The Showbox (Seattle) as well as for the Los Angeles Kings and the LA Galaxy sports franchises, and dozens of other venues around the country. Last month, the LA Kings became the first AEG Sports property to utilise the platform.
“For the better part of a decade we have been a partner to some of the top venues, artists and teams around the world, helping connect fans with live experiences,” said Bryan Perez, CEO of AXS. “Now we further improve the process by making it easier for fans to buy, sell and transfer tickets for thousands of events at AEG operated venues. Our continued investment in technology and a superior consumer experience has put us in a position to expand our partnership with AEG.”
To fortify AEG’s secure sales environment, AXS’ Mobile ID technology will be rolled out to affiliated AEG venues, allowing fans to securely and safely buy, sell and transfer tickets without worrying about paper or PDF tickets that can be easily counterfeited. AXS’ Mobile ID also helps AEG better understand who is attending events, and start to create more personalised experiences for fans.
Headquartered in Los Angeles, AXS employs more than 500 people worldwide, including Cleveland, Charlotte, Dallas, Denver, London and Stockholm. The company is owned by AEG, Dan Gilbert and TPG Capital, owner of Cirque du Soleil.
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