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Alex Hardee announced as IFF 2018 keynote

The Coda partner and "funniest man in the business" joins a packed programme of panels, workshops and showcases by some of the hottest festival-ready artists

By IQ on 07 Sep 2018

Coda agent and co-founder Alex Hardee

Coda agent and co-founder Alex Hardee

Coda Agency partner Alex Hardee has been revealed as the keynote interviewee for the fourth International Festival Forum (IFF), taking place in London later this month.

Hardee – the subject of an IQ feature last year celebrating his quarter-century as an agent – follows in the footsteps of Isle of Wight Festival’s John Giddings, Rock am Ring’s Marek and Andre Lieberberg and Glastonbury Festival founder Michael Eavis to take the hot seat on 27 September at the invitation-only event for festivals and bookers.

His interviewer will be veteran manager Paul Crockford, known for his work with Dire Straits, Mark Knopfler and Paul Simon.

“Thursday at IFF starts with a session that could well go down in conference history: Alex Hardee’s first-ever keynote interview,” say conference organisers. “The Coda Agency co-founder and partner boasts over 25 years in the business and a roster that includes Bastille, Liam Gallagher, London Grammar, Missy Elliott, Rag’n’Bone Man, Sia and Tom Odell. And with a family background in comedy (he was recently described by Music Week as “the business’s funniest man”), Alex is never short of an opinion.”

“Thursday at IFF starts with a session that could well go down in conference history”

IFF 2018 launched in April, with agency partners including CAA, Coda, Primary Talent, X-ray Touring, United Talent Agency, ITB, ATC Live, MN2S, Pitch & Smith and OTM Touring. IFF takes place on 25–27 September around Camden in north London, at venues including Fest (formerly Proud Camden), Dingwalls, Camden Assembly and Lockside Camden. The morning conference sessions feature a mixture of panels, workshops and the IFF Keynote, while the afternoon and evening are dedicated to agency showcases and networking.

Adding to the previously announced showcases by UTA, Primary Talent, ATC Live and Midnight Mango, the IFF 2018 conference agenda is fast approaching completion. Kicking off Wednesday’s conference schedule at 10am is the Festival Season 2018, chaired by Coda’s Clementine Brunel, which looks beyond the headlines to discover the current festival state of play, while the Generation Game sees Mojo Concerts’ Kim Bloem ask whether industry’s future bosses are rewriting the rulebook or following the lead of those that have come before them.

On Thursday, Beyond the Main Stage: Adventures in Non-Music sees PR guru Nikki McNeill highlights the new forms of entertainment we can expect to see at festivals in future, while digital evangelist Sammy Andrews’s Curation Session explores the best platforms and services available to festival bookers in an increasingly data-driven business.

Full event details, including last-minute tickets for festivals, are online at


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