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With Bangkok Arena and EM Live at the Emsphere, based on AEG's 'entertainment district' model, the US venues giant hopes to tap into the ongoing "transformation" of SEA
By IQ on 28 Sep 2018
AEG is to make its first major investment in south-east Asia with two new music and entertainment venues in Thai capital Bangkok.
In partnership with retail developer the Mall Group, AEG will invest more than ฿10 billion (US$309m) into two arenas, dubbed Bangkok Arena and EM Live, each of which will anchor an entertainment ‘district’, a model seen in other AEG-led developments such as Brisbane Live in Australia, The O2 in London, LA Live in Los Angeles, Mercedes Platz in Berlin and Nashville Yards in Tennessee.
EM Live will have a capacity of over 6,000, and be the centre of a retail and entertainment centre in Sukhumvit called the Emsphere, while the up-to-16,000-seat Bangkok Arena will be located in a new Bangkok Mall, described as a “city within the city”.
“These two significant developments will be a game-changer”
AEG will manage and operate both arenas, and work with the Mall Group to programme and market events including concerts, family shows, sports and MICE (meetings, incentives, conferences and exhibitions). Recent AEG-promoted shows in Asia include Justin Bieber, Celine Dion, Katy Perry, Ed Sheeran, Taylor Swift, Metallica and the Rolling Stones.
“South-east Asia is going through a transformation,” comments Adam Wilkes, president and CEO of AEG Asia. “As incomes rise and spending power increases, consumers in the region are demanding more sophisticated entertainment experiences. In the Mall Group, we have not only found an outstanding partner but also an innovative company that is led by an insightful and forward-thinking leader, Khun Supaluck. […]
“These two significant developments will be a game-changer, giving Bangkok and Thailand the opportunity to become the most important retail and entertainment hub in south-east Asia.”
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