The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Text-ticketing startup Pogoseat allies with TM Europe

Pogoseat, which uses SMS messages to sell last-minute event tickets, has gained access to Ticketmaster's European platform

By Jon Chapple on 02 Aug 2018


image © Pogoseat

Pogoseat, a US start-up which provides access to last-minute tickets via text message, has agreed a partnership with Ticketmaster in the UK and Europe.

The agreement will see LA-based Pogoseat utilise Ticketmaster’s APIs to reach more fans and provide additional venues, sports teams and event promoters with another avenue to sell tickets. Those who want to use the service sign up to receive SMS alerts – then, when tickets become available, a text message is sent and fans can reply with the quantity of tickets and location they want. The tickets are delivered via a link in a text message, with various fulfilment methods available.

“This partnership with Ticketmaster allows Pogoseat to access new clients across the entire European region”

Pogoseat CEO Kiran Patel says: “This partnership with Ticketmaster allows Pogoseat to access new clients across the entire European region. We are excited to be working with the biggest ticketing company in the world, providing a new marketing channel to sell tickets for their clients.

“Both brands are aligned in offering the easiest and most fan-riendly experiences when purchasing tickets, making this a perfect partnership.”

Pogoseat has raised more than US$3m in seed, series-A and venture funding since its founding in 2012, from investors including Structure Capital, BluePointe Ventures and TYLT Ventures.


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Hi, Ticketmaster: TM integrates with Samsung’... Ticketmaster has added Samsung to its growing list of third-party partners, allowing the purchase of tickets via voice with the Bixby virtual...assistant
LN deploys ‘fan-first’ tech for Linkin... The Verified Fan presale, aimed at reducing touting, rewards fans willing to sign in with Facebook and spread news on socials with a better chance at...scoring tickets
Eat Your Own Ears renews with Ticketmaster The London-based promoter, which has worked with TM for more than a decade, has renewed its ticketing deal ahead of next month's highly anticipated...Four Tet Brixton shows
UK MPs urge Google action on Viagogo In a letter countersigned by a crosssection of the UK biz, the APPG on Ticket Abuse, FanFair and STAR urge call on Google to end Viagogo's ability to..."pay for prominence"
Nite Dice launched to “keep London’s n... The new feature from the Dice team will launch automatically from 6pm on Fridays and Saturdays to promote events throughout the night