Taking inspiration from its namesake in San Francisco, the Fillmore at Harrah's New Orleans will "set a new standard" for clubs in the US's south east
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The yet-to-be-named venue will be located on the top floor of the shopping mall, with the vision of creating "a true lifestyle entertainment centre"
By Molly Long on 10 Aug 2018
Live Nation Entertainment has announced details of a new mid-size venue coming to Portland’s Lloyd Center. The move is the next step in a multi-million dollar renovation of the shopping mall, which so far has included a new food court and a revamp of its historic ice rink.
The new venue will add to Live Nation’s already extensive portfolio, which includes the Fillmore and House of Blues clubs across the US. Concertgoers in Portland can expect state-of-the-art lighting and sound technology inside the venue, whilst the surrounding spaces will see the creation of communal bars and lounge areas. A box office will be located on the first floor of the mall.
“This mid-size venue will fill the gap between the smaller-club venues and larger arenas already present in Portland, bringing fans even more entertainment offerings,” explains Liam Thornton, executive vice president of development of Live Nation’s Clubs and Theatres.
“This is the first step in Lloyd Center’s evolution to become a true lifestyle entertainment centre”
“The mall’s central location and convenient access to extensive transportation options will only elevate the concertgoer’s experience.”
The Live Nation deal is part of phase two of the renovation project, which aims to see the 1.2 million-square-foot Lloyd Center transformed into a leisure destination in its own right, with offerings for guests of all ages. “This is the first step in Lloyd Center’s evolution to become a true lifestyle entertainment centre,” says Bob Dye, general manager of the Lloyd Center.
“Our restaurants and retailers are thrilled about the thousands of concertgoers who will walk by their stores every day.”
As well as a venue on its top floor, the Lloyd Center is also in talks with additional family-friendly entertainment companies, restaurants and bars, in the hope of creating an entire entertainment wing in the mall.
Work on the new venue will begin in the coming months.
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