The latest industry news to your inbox.


I'd like to hear about marketing opportunities


I accept IQ Magazine's Terms and Conditions and Privacy Policy


Report: International festival experiences growing in popularity

Data collected by Festicket shows a 29% rise in the number of UK festivalgoers going abroad for their festival experiences this season

By Molly Long on 29 Aug 2018

Hungary, home of Sziget Festival (pictured), saw the biggest rise in popularity in Festicket study

Hungary, home of Sziget Festival (pictured), saw the biggest rise in popularity

image © Rockstar Photographers

Online festival booking platform Festicket has released the details of a report that shows more and more UK festivalgoers making the trip abroad for their experiences in 2018.

According to the data, collected from Festicket’s 2.5 million users, the number of fans going abroad for their festival experiences this season rose by 29%. Hungary saw the biggest rise in popularity, with a 773% growth in visitors. Among Hungary’s biggest attractions is Sziget Festival, which this year welcomed 565,000 visitors across its week-long programme. Following behind Hungary were Spain, Portugal and Belgium, which all saw a surge in popularity across the season, with visitor numbers rising 132%, 127% and 120% respectively.

“The industry is now catering to a real variety of different travellers”

Also revealed in the report was the changing preferences of festivalgoers in regards to accommodation. Whilst 43% of festivalgoers remain loyal to the traditional tent, there is an increasing tendency towards hotels (31%) and apartments (16%). This is reflective of the wider trend of festivalgoers spending more money on their experiences than in previous years, with the average in 2018 being €167 per trip.

Commenting on the results, Zack Sabban, CEO and co-founder of Festicket, says, “We’re thrilled to see our customers become more adventurous: they are clearly happy to bounce across the continent to see their favourite artists live.

“The industry is now catering to a real variety of different travellers.”


Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.

More news

Festicket receives $4.6m funding from Edge Investm... The marketplace offering festival, travel and accommodation packages has secured another round of funding, bringing its investment total to nearly...$30m.
565,000 people attend record-breaking Sziget Festi... "Europe's answer to Glastonbury" drew in a crowd of over half a million people to the the Danube river to celebrate its 26th anniversary
Festicket teams up with Good Night Out to tackle h... The collaboration will include the publishing of a collection of tips and guidelines for festivalgoers to stay safe ahead of and during music...festivals
TGE announces initial speakers and more for 2019 The Great Escape conference has announced speakers, day-by-day breakdown and first wave of partners for this year’s Brighton-based event.
A Greener Festival launches International AGF Awar... The first-ever International AGF Awards will recognise the industry’s greenest event at ILMC’s Green Events and Innovations Conference in March.