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Cologne conference and showcase event c/o pop is transitioning into a vehicle for the export of German talent, says MD Norbert Oberhaus
By IQ on 08 Aug 2018
The 15th c/o pop Festival and Convention, which takes place in Cologne, Germany, from 29 August to 2 September, will place a particular emphasis on supporting home-grown talent.
According to the event’s organisers, about 60% of this year’s line-up has been reserved for German acts in order to provide international talent buyers and media with an opportunity to watch performances from big names such as the Notwist and Beginner, and discover hot new acts such as Gurr and Messer.
Similarly, c/o pop Convention will provide some of Germany’s most successful music industry operations with a platform for meeting and communicating with the global music industry, with executives from the likes of FKP Scorpio and Wacken Open Air representing the live side of the business alongside legendary indie labels such as Staatsakt and influential music media such as Rolling Stone Germany and WDR 1LIVE.
“This year’s c/o pop is the biggest step yet in the process of becoming the showcase for German music export”
“We’ve been moving towards this focus on German artists and the German music industry’s international interests for a while now, but this year’s c/o pop is the biggest step yet in the process of becoming the showcase for German music export and international trading,” explains c/o pop’s managing director, Norbert Oberhaus.
“We all know that there’s a German music showcase and conference event market leader, but that’s a huge multinational event, which serves hundreds of international interests. We want to offer the German music industry a focussed place where they are in the export spotlight while offering our international visitors a real opportunity to meet the Germans.”
With a conference programme that includes an IQ-presented panel in which Allan McGowan will address what’s happening with Brexit, c/o pop is expected to attract upwards of 1,000 music industry delegates from around the world among its estimated 30,000 visitors.
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