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Fullsteam finishes summer with biggest concert to date

Topping off what has been a record-breaking season for the promoter, 60,000 people attended the farewell performances of Finnish rapper Cheek

By Molly Long on 29 Aug 2018

Cheek's final shows were the biggest ever put on by Fullsteam Agency

Cheek's final shows were the biggest ever put on by Fullsteam Agency


image © Henri Juvonen

Jare Henrik Tiihonen, better know by his stage name Cheek, has ended his 20-year long career with a 60,000-strong crowd across two shows in Finland. The record-breaking shows wrapped up what has been the biggest summer ever for promoter Fullsteam Agency.

Taking place at the Lahti ski jumping stadium, an amphitheatre-shaped venue was crafted for the concerts. 1,000 square metres of video screen surrounded the stage, creating a 60 metre wide wall. According to promoters, the stage production “surpassed the scale of any prior concert in Finland.” Beyond the 30,000 in attendance on each night, the final performance was broadcast on national television to an audience of one million.

“To be able to pull this kind of numbers and put on this level of production in a country with only 5,5 million inhabitants must be a once-in-a-lifetime experience.”

Since 2016, Fullsteam Agency – a part of Germany’s FKP Scorpio group – has presented 80 shows for Cheek, bringing in a total audience of 750,000 people over the years. “Working with Cheek has been surreal yet so realistic,” says Rauha Kyyrö, a promoter at the agency.

“To be able to pull this kind of numbers and put on this level of production in a country with only 5.5 million inhabitants must be a once-in-a-lifetime experience.”

2018 has been Fullsteam’s biggest year to date, with two stadium, 13 arena and 1,500 other shows so far. Additionally, the company’s festivals, Sideways and Provinissi – which celebrated its 40th edition this summer – attracted a combined audience of 102,000 visitors.

 


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