Resale ticket marketplace Vibe Tickets has launched Vibe Verified, allowing trusted sellers to supply tickets through the platform alongside fans
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Hannah Morris joins as commercial director amid "unprecedented interest in Vibe’s overall vision", according to company founder Luke Massie
By IQ on 01 Aug 2018
Hannah Morris, Ticketscript’s former head of sales in the UK and Republic of Ireland, has joined Vibe Tickets as commercial director.
Based in Vibe’s London office, Morris – whose other experience includes senior roles at Groupon and video production company Dreamtek – will lead Vibe Tickets’ commercial strategy and “play a key role in […] accelerating its monetisation plans”, according to the company.
Morris’s hiring is the first for Vibe since the events of May 2018, when the resale platform was forced into administration as a result of cashflow problems, before relaunching as a new limited company later that month.
“I’m incredibly excited to have joined Vibe at such a monumental time in its journey,” she comments. “The team is one of the most passionate and talented I’ve met. They have a desire to innovate and provide consumers with a genuine alternative choice within the ticketing industry.”
“Hannah is a great fit for Vibe with our big ambitions to change the marketplace”
Despite Vibe’s recent difficulties – which also include an abandoned attempt in late 2017 to transition from a social, ‘ethical’ ticket marketplace into a more conventional secondary ticketing platform under a host of ex-Ticketmaster execs, all of whom have since left – founder Luke Massie says the company “continues to grow as consumers are becoming more aware of the industry’s failings”.
“We have a real belief that if we are going to solve all of the issues in the secondary market, then we need to solve problems in the primary as well,” says Massie. “Hannah is a great fit for Vibe with our big ambitions to change the marketplace for the benefit of fans.
“Hannah’s appointment is one of a number of significant decisions we’ve made in recent months as we respond to unprecedented interest in Vibe’s overall vision. We expect to announce more important news in the coming weeks.”
Morris’s former company, Ticketscript, was acquired by Eventbrite in January 2017.
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