Eventbrite acquires Canadian ticketer Picatic

Eventbrite has announced it has acquired Vancouver-based ticketing and event registration platform Picatic. The deal is the latest in a busy twelve months for the global ticketing platform, which has already seen the acquisition of Dutch ticketers Ticketscript, US-based Ticketfly and the Spanish Ticketea.

Built on the idea of empowering event creators, Picatic has previously made its name through its “elegantly simple” software. Jayesh Parmar, CEO and co-founder, speaks passionately about events and the community they create. “Events are deeply rooted in our company’s DNA and we share the same passion for live experiences as the team at Eventbrite,” he says.

“Joining forces brings tremendous value to our loyal customers, who will now benefit from Eventbrite’s powerful platform. We’re excited to share our talented development community and have a broader impact in the Canadian market and beyond.”

“We are particularly inspired by [Picatic’s] commitment to empowering purpose-driven creators to drive positive change in their communities”

With employees in Calgary, Toronto and Montreal, the acquisition will further expand Eventbrite’s Canadian offering. Parmar will join the ticketing giant’s team to continue leading Picatic operations in Vancouver.

Julia Hartz, CEO and co-founder of Eventbrite, has commented on the deal, saying the two ticketing platforms share the same passion for live experiences. “We are particularly inspired by [Picatic’s] commitment to empowering purpose-driven creators to drive positive change in their communities,” she adds.

“Eventbrite has a long-standing commitment to Canada. Vancouver is emerging as a lively tech hub, full of world-class talent and innovative companies, and we feel a strong connection to it as a technology and cultural centre.

“We look forward to continuing to expand our local team and empowering our creators in this vibrant market.”

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