To celebrate its launch, the pioneering live music platform will offer users exclusive access to and content from Elton John's final tour Farewell Yellow Brick Road
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The music legend's sold-out US leg of his "Farewell Yellow Brick Road" tour kicks off in Allentown, Philadelphia, on 8 September
By Molly Long on 29 Aug 2018
Sir Elton John has today announced a partnership with fan-to-fan ticket reselling platform Twickets in the run up to his final world tour Farewell Yellow Brick Road.
The Twickets platform provides fans with a space to resell unwanted or spare tickets at no more than its original price. Described by the service as an “ethical” way to resell event tickets, it is hoped the partnership will help “combat the secondary ticketing market” looking to potentially exploit Elton John fans.
The tour, which kicks off on 8 September in Allentown, Philadelphia, will make 300 stops over the next three years, playing to an estimated 7 million fans before 2021. It has already started breaking records, selling 450,000 tickets on its first day of presale and selling out 76 shows instantly, becoming the fastest selling American Express presale ever.
“I plan to bring the passion and creativity that has entertained my fans for decades to my final tour.”
Speaking about the tour, which will mark the end of a 50-year-long career, Sir Elton John says: “Performing live fuels me and I’m ecstatic and humbled to continue to play to audiences across the globe.
“I plan to bring the passion and creativity that has entertained my fans for decades to my final tour. After the tour finishes, I’m very much looking forward to closing off that chapter of my life by saying farewell to life on the road. I need to dedicate more time to raising my children.”
The Farewell Yellow Brick Road Tour has already partnered with live music platform Peex on select dates. The company’s wearable concert technology aims to provide concertgoers with an improved, augmented reality version of the show, as well as provide exclusive access to concert-related content.
Tickets for Farewell Yellow Brick Road can be bought and resold using the dedicated Elton John Twickets website.
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