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DHP Family appoints head of brand partnerships

Richie Deeney will work oversee existing relationships and build new business at the diversified UK live music company

By IQ on 22 Aug 2018

Richie Deeney, DHP Family

Richie Deeney

DHP Family has appointed experienced music marketer Richie Deeney as head of brand partnerships.

In the newly created role, Deeney – who has worked on music campaigns for brands including Vice, Fred Perry, Adidas and Absolute Vodka, and with artists such as Justice, Honne, Black Lips, Arcade Fire and Outkast for all major labels.

Working alongside MD George Akins and director of live Anton Lockwood, Deeney’s role will include building relationships with current and future partners and developing new business prospects.

“The importance of music and brands working together has changed so much over the last decade, especially in the live industry. I have always held the strong belief that it’s how that partnership is executed in form of the idea and its content that is important,” he comments.

“We’ve recognised for some time the importance of brand partnerships, and we’re delighted to have now found the right person”

“Coming from a record-label background and a music fan first and foremost, understanding how the cultural brand marriage works is key in producing events which are exciting and fresh. Working for DHP Family is a fantastic prospect – they operate so many great live venues and festivals in London, Bristol, Manchester and Nottingham, but, more importantly, they’re rooted with the correct ethics in what a good live music experience is really about. ”

Akins adds: “We’re delighted to welcome Richie to our team. We’ve recognised for some time the importance of brand partnerships, and we’re delighted to have now found the right person who can work with us to do it in a creative and forward-thinking way.”

DHP Family, which has offices in Nottingham and London, operates eight venues across London, Nottingham and Bristol and produces, promotes and manages indoor and outdoor festivals, national tours and standalone shows across the UK.


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