Sign up for IQ Index
The latest industry news to your inbox.
With 'Nein zum Ticketschwarzmarkt', the promoters' association is lobbying for a cap on resale prices – as well as becoming the latest organisation to sue Viagogo
By IQ on 20 Aug 2018
Members of BDV, the German concert promoters’ association, are putting on a united front against ticket touting with a new campaign that aims to educate the public about the risks of buying from the secondary market.
The initiative will see BDV’s members – which comprise all major German promoters, including Live Nation, DEAG, FKP Scorpio, Wizard Promotions and Peter Rieger Concert Agency – as well as anyone else who supports the campaign, display the Nein zum Ticketschwarzmarkt (No to the Ticket Black Market) logo on their tickets, posters and websites to raise awareness of the issue.
Following on from its general meeting in November, the association is also demanding a price cap of 25% above face value on all tickets resold in Germany.
BDV’s legal advisor, Johannes Ulbricht, decries a situation in which tickets are being listed on platforms such as StubHub, Viagogo and local resale site Ticketbande for up to 250% of the original price paid. “We have been fighting for years against this growing cancer on the events industry,” he says. “And, as the resellers mostly remain anonymous or have their headquarters abroad, it’s difficult to have them shut down.”
“As other ecommerce platforms are still being exploited for illegal activities, and are generating significant revenues, there is a need for legislative action
BDV president Jens Michow, while welcoming the recent announcement by Ticketmaster it is shutting down Seatwave and Get Me In!, says Germans are still being ripped off by secondary ticketing sites. “Ticketmaster’s decision is far-sighted,” he comments. “It is a decision that benefits audiences and artists, and is one that will increase quality and sustainability in the events industry.
“Unfortunately, as other ecommerce platforms are still being exploited for illegal activities, and are generating significant revenues, there is a need for legislative action.”
He adds that, “in the case of Viagogo, we are currently preparing a claim for damages.”
Get more stories like this in your inbox by signing up for IQ Index, IQ’s free email digest of essential live music industry news.