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The ex-Bloomberg and People mag exec is Live Nation's first executive vice-president, head of integrated marketing
By IQ on 14 Aug 2018
Live Nation has hired experienced marketing executive Amy Marks as executive vice-president, head of integrated marketing, for its Media & Sponsorship division.
In the newly created role, Marks (pictured) will be based in New York and lead a department that provides research, analytics, strategy, creative, experiential events and industry marketing “for advertisers looking to redefine the relationship with audiences and music”. She reports to the global president of Live Nation Media & Sponsorship, Russell Wallach.
Marks joins Live Nation from Bloomberg Media, where she was global head of marketing. She was previously head of integrated marketing for People magazine for 15 years.
“There is endless opportunity at Live Nation to connect brands in a meaningful way with influential, receptive audiences”
“Amy’s unparallelled experience partnering with brands and CMOs to creatively solve business challenges, combined with her innate ability to build teams and innovative ways to develop best-in-class content and unforgettable experiences, is the type of leader that will take us to the next level,” says Wallach.
Marks adds: “I’m thrilled to join such an incredible and growing organisation filled with amazing talent. There is endless opportunity at Live Nation to connect brands in a meaningful way with influential, receptive audiences and demonstrate how online and offline solutions can grow business for mature and emerging brands, regardless of the category.”
Live Nation Media & Sponsorship division is an increasingly important revenue stream for the company, having delivered seven consecutive years of double-digit growth. Recent new clients include American Eagle, Asics, Dollar Car Rental, General Mills and Rémy Martin.
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