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Academy Music Group is bringing live music to the 300,000sqft Victoria Warehouse, soon to become O2 Victoria Warehouse Manchester
By IQ on 30 Aug 2018
Academy Music Group, the UK’s leading venue operator, has entered into a lease agreement with Manchester’s Victoria Warehouse, adding the property to its 19-strong venue portfolio.
The 300,000sqft events and hospitality venue – of which AMG will lease a 90,000sqft music and conference space, including the 3,500-capacity auditorium – will be renamed O2 Victoria Warehouse Manchester as of 1 September 2018.
Located in Stretford, the venue was originally home to two monumental warehouses, built by the Liverpool Warehousing Company in 1925 and 1936, which dominated Manchester’s canalside. It was renovated as a venue in 2009, with multiple rooms and various formats and configurations.
“Manchester’s warehouses are so important to the history of the city. They give Manchester its local distinctiveness, identity and character,” comments Graham Walters, CEO of Academy Music Group, whose shareholders include Live Nation (LN-Gaiety and Metropolis Music) and SJM Concerts.
“We are delighted to welcome this stunning venue in a prime city to our group”
“Iconic venues are the lifeblood of what we do, and we have significant expertise in running some of the most historically important entertainment venues in the world. We are delighted to welcome this stunning venue in a prime city to our group, especially as Manchester is such an integral part of the UK’s live music scene.”
Gareth Griffiths, head of sponsorship at O2, which recently renewed its naming-rights deal with AMG, adds: “The new O2 Victoria Warehouse Manchester is a brilliant addition to our O2 Academy estate and further demonstrates O2 and Academy Music Group’s commitment to live music in Manchester. This expands Priority Tickets for O2 customers 48 hours before general release, and we can’t wait for more late nights in this fantastic city of musical heritage.”
Venue owner James Cohen, of VW Group, comments: “We are delighted to have entered into a lease agreement with Academy Music Group for our large music and conference space […]. It’s a fantastic move for our site to add both live music and club shows by partnering with AMG.
“The VW Group will continue to deliver all corporate event business and to place music shows at the venue, thus working hand-in-hand to drive profitability. This deal is testament to our vision to create one of the most iconic events and hire spaces in Manchester.”
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