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Veteran artist manager Tovar (Marilyn Manson, the Mavericks) has joined forces with Italian metal agency Alpha Omega Management
By Jon Chapple on 09 Aug 2018
Italian hard rock/metal agency Alpha Omega Management has announced a worldwide alliance with Tovar Music Group (TMG), the artist management company led by former Marilyn Manson manager John Tovar.
According to Alpha Omega Management GM Alex Azzali, the partnership will see Tovar and his “right-hand” man, Eyal Perelmuter, join the Alpha Omega team, with the companies pooling resources globally to “bring incredible things to all the bands in both rosters”.
Metal heavyweights booked by Alpha Omega include Steve Di Giorgio, Omen, Node, DRI (Dirty Rotten Imbeciles) and Norway’s Ancient, while TMG has represented the Mavericks, Nuclear Valdez, 100 Meter Scream, Ed Hale and the Transcendence, Tilt, Sweet Lizzy Project and Vera Icon.
“I haven’t felt this pumped up since my days with Marilyn Manson”
“Since our first contact, the synergy between our entities was clear: we share the same idea that the concept of collaboration instead of competition is the winning key to band management,” continues Azzali. “We are convinced that our alliance will bring incredible things to all the bands in both rosters and our future projects.”
Tovar adds: “I’ve been thinking about one single word that could capture what I feel today, [but] I will write two: ‘very excited!’. That is precisely how I feel about joining the Alpha Omega Management team. I haven’t felt this pumped up since my days with Marilyn Manson.”
Alpha Omega last August announced plans to open a UK office in partnership with Enso Music Management.
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